Le Moné is a small apéritif brand, local to New York that I had the opportunity to start working for only a year into their launch. I began as a freelance content creator and quickly moved on to full-time, eventually becoming the Brand Designer and Social Media Manager.
I have worked cross-functionally on various aspects of the business – ranging from photography and videography, print and packaging, event production, influencer and brand partnerships, to even working hands on labeling bottles when the team needed support.
I spearheaded the visual identity and design of 7 Days of Sunshine, a high-impact, experiential program designed to claim the Summer Solstice as Le Moné’s flagship brand holiday. Drawing directly from the brand’s Bring the Sunshine ethos, I helped bring to life a program that spanned 31+ events over a
7-day period. I was able to produce all visual touchpoints of the campaign, including branded merchandise, social media promotional content, digital advertisements, and physical flyers.
We revisited the 7 Days of Sunshine program the following year, with some changes in functionality and changed the name to Endless Sunshine. Our major solstice event took place at the rooftop of the Hard Rock Hotel in NYC. I contributed to various design and event touchpoints, similarly to the year prior.
Jobo Spa is a loungewear brand based out of New York City. Through my photography for them, I aimed to capturethe "spa-at-home" essence of this local loungewear brand. My work focused on translating the tactile luxury of the collection into a cohesive digital storefront.